Our Story
Beauty. Confidence.
The Midas Touch.
Midas Luxe Beauty is a Dudley-based beauty brand created to help women look beautiful, feel confident and enjoy a hair experience designed with care.
Who We Are
More Than Hair.
It’s How You Feel.
At Midas Luxe Beauty, we believe great hair should do more than complete your look. It should make you feel confident.
From professional hair services to carefully selected hair products and styling essentials, everything we offer is centred around quality, attention to detail and an experience our clients can trust.
Whether you are sitting in the Midas chair or shopping with us online, our goal remains the same: to help you leave feeling beautiful, polished and completely yourself.
Quality
Services and products selected with care, detail and intention.
Personal Care
Every client is treated as an individual, never just another appointment.
Confidence
Beautiful results designed to make you feel as good as you look.
Meet the Founder
The Woman Behind
Midas Luxe.
Kehinde Awofisayo
Founder & CEO, Midas Luxe Beauty
For Kehinde Awofisayo, hair was never something she simply decided to turn into a business. It had been part of her life long before Midas Luxe Beauty had a name.
Her journey began in Nigeria, where she started doing hair about two years before entering university in 2016. What began with a genuine love for hair gradually became a craft she continued to develop through university and later across borders when her journey took her to the United Kingdom.
Nearly a decade later, that passion has grown into something much bigger.
Kehinde founded Midas Luxe Beauty with a vision that goes beyond simply styling hair. She wants to build a beauty brand where women can come to feel seen, cared for and confident, whether they are sitting in the Midas chair or choosing products for themselves.
The name Midas reflects that vision: transformation, excellence and that extra touch that makes something beautiful feel exceptional.
Kehinde is not building Midas Luxe Beauty to remain just another hair business. Her vision is to build an empire: a trusted beauty brand known for exceptional hair services, quality products and an experience women genuinely want to return to.
Every woman deserves the Midas touch.
The Midas Experience
Come for the Hair.
Leave With the Confidence.
Every Midas Luxe experience is built around attention to detail, comfort and a result tailored to you. From choosing your style to finishing your appointment, we want you to feel looked after from beginning to end.
Braids, twists, cornrows, protective styles, retouching and personalised styling.
Extensions, braiding materials and hair-care essentials in one place.
Your hair, preferences and comfort remain at the centre of every appointment.
Hair Services
Ready for Your
Next Look?
Explore our hair services and send your appointment request.
Book Hair AppointmentMidas Luxe Shop
Shop Your Hair
Essentials.
Discover extensions, wool, hair-care and styling products.
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